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Marketing 501

Marketing motions that go beyond the 4 P's.

Using Sales Navigator for AE Pipeline Generation

Here's my favorite workflow to help AEs build pipeline: 1. Listen for specific keywords customers use in sales calls to describe what they work on (e.g. "verification", "documentation", "api product", "HTC") 2. Ask ChatGPT for a list of companies

On YouTube

What I learned from creating YouTube videos in the last 2 weeks: Why YouTube: 1. I’ve been getting a lot of inbound from founders and CMOs who want to launch YouTube for B2B. 2. Everyone is listening to the same podcasts on how Mr. Beast grew his audience. 3.

Podcast Questions Bank

tl;dr – A lightweight way to kickoff your content flywheel is to interview partners, customers, and internal cofounders. The goal should be to create a promise on why the viewer should read/watch. And deliver on that promise with educational or entertaining content. Below is a list of podcast questions

Five Principles to Successful Content Marketing

Business Context Traditional distribution channels like television, PR, and radio have been on the decline for years. Since the COVID-19 lockdowns, the replacement of these channels to cordless distribution like YouTube, LinkedIn, and podcasts has only accelerated. It's not just younger generations. Buyers who have traditionally trusted large,

LinkedIn Chief Editor on 2023 Algorithm Update

In June 2023, Jason Feifer, CEO of Entrepreneur magazine, spoke with Dan Roth, Chief Editor at LinkedIn and Alice Xiong, director of search and discovery products. This is an edited transcript of the conversation, with my commentary interspersed. You can read Entrepreneur's take on the conversation and listen

The Sanctity of the Inbox

I read a LinkedIn post from a RevOps / salesperson evangelizing what he called the "triple touch" approach. The triple touch involves pinging the prospect on LinkedIn, email, and cell phone all on the same day. It probably works. But I won't do it. Short-term tactics like

How to Cold DM on LinkedIn

Without being scammy, inauthentic, or salesy. Cold outbound for beginners. This is a ghost outline of an upcoming post. I haven't gotten to fleshing this one out yet, but if you'd like to get the download, DM me on LinkedIn.

Partner Marketing - A Primer

How to highlight partners rather than spamming your customer's feed with ads on your own product. This is a ghost outline of an upcoming post. I haven't gotten to fleshing this one out yet, but if you'd like to get the download, DM me

Share your knowledge with your world.

Content leverage is evergreen. This is a ghost outline of an upcoming post. I haven't gotten to fleshing this one out yet, but if you'd like to get the download, DM me on LinkedIn. Passion is leverage. Your strengths are magnified through sheer will, and that

Use Hashtags - How to Reach the Right Audience

How to search for the most relevant hashtags with a balance of specificity and reach. This is a ghost outline of an upcoming post. I haven't gotten to fleshing this one out yet, but if you'd like to get the download, DM me on LinkedIn. Copy