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Entrepreneurship

A collection of 10 issues

Surface Areas for Luck

I recently gave a talk to the team at Kashable on how to use LinkedIn to increase your luck. Below are the slides of my presentation and the stories of some people I was inspired by. * Sam Hinkie * Bill Gurley * Daniel & Luc This is a ghost outline of an

Mis en Place

How I reset my mind at the start of every work week to move faster and prioritize better. This is a ghost outline of an upcoming post. I haven't gotten to fleshing this one out yet, but if you'd like to get the download, DM me

Write Posts Before You Write Code

Build an Audience Before Building Product When I was a 1x founder, I failed because we did not have a clear go to market motion. I thought I was doing all the right things: * I was religiously product focused. We used used Heap to measure every interaction. I onboarded every

Can't Get Away

I hung out with my friend at the Google office today, and I couldn't help but feel awestruck by the espresso machines in every micro-kitchen, two on every floor. On the eighth floor, there was an island called the "Coffee Lab", a dedicated pour over station

Photobook of a Brand

Polycentral helps coffee drinkers find their preferred coffee profile. I think about this problem often and I've experimented with a few "DTC" approaches, including: * Seasonal coffee samplers / limited coffee "Drops" * Educational coffee variety tasting boxes * Various pop ups My current thinking is an app

Empty wallets, full hearts

It’s the late nights returning to Penn Station from dinners at Cranes and L'Ardente by Amtrak (a Happy Meal bundle of things you cannot afford) and haggling with a taxi driver because you know he’s trying to rip you off, but you’re committed to sending

Maslow's Hierarchy, Hunger, and Creating Value

Unpublished, 2022 * A lot of entrepreneurship has felt like rummaging in the dark * I don't know what to sell and I certainly don't know how to add value * It's been challenging to stay focused on one thing * Advice from entrepreneurs like Brian Armstrong are

Guide to Startup Incorporation

I wrote this in the summer of 2020 while working on Audiograph [https://apps.apple.com/us/app/audiograph-podcasts/id1551241024], a podcasting app focused on note-taking and sharing clips. 2021 Addendum: > Don't incorporate until you absolutely need to. If you're pre-revenue and pre-raise, incorporating your

Startup Engineering Killers

Recently, I stumbled upon this article and related Reddit discussion. tl;dr As a founder who has made these mistakes, I agree with most of @nemild's engineering killers. Some specific experiences come to mind: * If you're a seasoned developer, you should seek to maximize tech debt

Plan first, then hire

Reflecting on my product management experience, I’ve realized that a PM’s attitude toward planning looks quite like the mastery curve. Young PMs oversubscribe the importance of planning because it’s a newfound super power, middle-school PMs tend to take planning easy and don’t give it the credence