Selling to devs

unpublished, 2022

I think non-technical salespeople selling products to developers are at a disadvantage.

Salespeople who have never written code can't possibly empathize with the process of problem solving when developers are stuck with a difficult problem (or just an annoying problem).

If you're a salesperson who has never written code, I think it can be helpful to understand how developers solve problems

For example, I was looking for a simple way for Notion to display the thumbnails of some YouTube URLs in the Board View.

1. Google search
2. Reddit search
3. YouTube search
4. ChatGPT search
5. Github?
6. Asking another developer

Now flip that in terms of how to structure your GTM programs

1. SEO
2. SEO "reddit"
3. YouTube videos
4. ChatGPT (Source data? Custom GPTs?)
5. Github "ghost" repos
6. Influencers / lighthouse developers

Good luck.