tl;dr – A lightweight way to kickoff your content flywheel is to interview partners, customers, and internal cofounders. The goal should be to create a promise on why the viewer should read/watch. And deliver on that promise with educational or entertaining content. Below is a list of podcast questions

Business Context Traditional distribution channels like television, PR, and radio have been on the decline for years. Since the COVID-19 lockdowns, the replacement of these channels to cordless distribution like YouTube, LinkedIn, and podcasts has only accelerated. It's not just younger generations. Buyers who have traditionally trusted large,

In June 2023, Jason Feifer, CEO of Entrepreneur magazine, spoke with Dan Roth, Chief Editor at LinkedIn and Alice Xiong, director of search and discovery products.   This is an edited transcript of the conversation, with my commentary interspersed. You can read Entrepreneur's take on the conversation and listen

I read a LinkedIn post from a RevOps / salesperson evangelizing what he called the "triple touch" approach. The triple touch involves pinging the prospect on LinkedIn, email, and cell phone all on the same day. It probably works. But I won't do it. Short-term tactics like

Without being scammy, inauthentic, or salesy. Cold outbound for beginners. This is a ghost outline of an upcoming post. I haven't gotten to fleshing this one out yet, but if you'd like to get the download, DM me on LinkedIn.