Hiring: Video Content Strategist

About Us

The existential priority for high growth startups is pipeline. 

We work with GTM teams to bring more customers into the marketing funnel. We do this by building up the CEO’s founder-brand, repurposing content across multiple mediums, and tying it all back to business results. 

Our customers are CEOs including: Matt Schulman, Ethan Aaron, and Sagar Batchu. 

Our most important asset is our time. We exclusively work with customers who see the value in what we do, and carefully build our team of hungry, curious operators. 

We believe in: 

• No bullshit, no politics, no fake work. 
• Pursuit of financial and time freedom. 
• Laser focus on speed to value. First principles > “best practices”. We win when our customer wins. 
• Raise the bar. Constantly uplevel our customer value, individual skills, and market value. 
• Excellence, efficiency, and hospitality. 

About the Role

You will be the growth video marketer working across B2B accounts. Your mandate will be to manage video production for 3 core customers from prep to post-production.

This is a contract position with the ability to become full-time. 

The ideal candidate: 

• Is timely, responsive and organized.
• Is fluent in the language of designers, writers, and video editors and capable of providing pointed feedback on deliverables on Slack and in meetings. 
• Has a good sense of “taste” and a strong cringe detector. 
• Has a good instinct of how people consume and react to short-form social media, search, and newsletter content. 
• Has an opinion of what B2B content looks like today and is able to counterposition our content to stand apart 
• Is familiar with developing pillar content and repurposing content across channels.
• Loves moving quickly. We deliver assets in hours and days, not weeks.
• Is very detail oriented and preemptively correct nits before deliverables are sent to the client for review. 
• Has experience running your own newsletter, podcast, YouTube or other social media.
• Has worked in a B2B startup context in the past and understands terminology like pipeline, impressions, leads, and MQLs.
• Uses Claude, ChatGPT, and other LLMs on a daily basis. 

Nice to have: 

• Strong written communicator with impeccable word choice and sentence structure.
• Has worked with contractors on Upwork in the past. 
• Past video editing experience. Comfortable with Descript (or willing to self-learn).
• Comfortable with color correction

We are a service business. Our founding team has roots in the hospitality industry and we love hard workers looking for a change. Please indicate if you have worked in restaurants, cafes, or bars. 

What You Will Do and Own

• Manage a pipeline of short-form video content end to end, from concept to final deliverable. 
  • Provide feedback to our video editors and animators. 
  • Project manage the video clip editing process, ensuring that a first draft is done within 2 business days of recording 
  • Provide feedback to video editors on layout, style, and timing
  • QA clips before they go live, making sure all the details are perfect (e.g. double checking captions, cutting out uninteresting silences, watching the video on mobile, without audio and more)
• Using sales transcripts and other insights, prepare podcast prep questions for biweekly podcast interviews with CEOs. 
• Develop opinions on our current content production system. Work to improve it and make it your own 
• Use our bespoke LLM tooling to enhance your work and give feedback to our engineers.
• Dive deep into customer use cases and understand the business goals for each of our clients.
• Get exposure to how startup CEOs and GTM teams are thinking about marketing on the cutting edge 

What Does Success Look Like?

You will be evaluated on: 

• Metrics: 
  • Average number of impressions and engagements (likes/comments/reposts) per video
  • Total number of sales inbounds in aggregate 
  • Qualitative feedback from customers 
• Performance bonus:
  • Number of posts that get selected by the LinkedIn editorial team to show up on feed 
• Speed, quality of work
  • SLA for videos should be as close to 24 hours from recording as possible 
• Team adjusted gross income targets
  • Team bonus whenever we hit growth goals for our company 

How to Apply

Application

• Please record a short video (phone selfie video is ok) explaining why you are interested in working with me and our customers. 
• In an email, provide feedback on this video as if you were writing to Nahum, our video editor. Indicate specific changes you want him to make to get more likes on this video.
• Email your video and suggestions to ira@ko.technology

Interview (90 mins)

• Tell me about a video that you’re particularly proud of
• Tell me about a time when you missed a deadline
• Tell me about a time when you had to translate requirements or negotiate changes with a video editor or an animator 
• In Descript: 

1. Choose a few clips given an interview transcript 
2. Given a video clip, provide pointed feedback on how you would it make better

Reference check 

• A teammate you’ve worked with in the past