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Ira Ko

Ira Ko

stumbling out the cave; drawing a map for the captives

📍 Brooklyn https://linkedin.com/in/koira

Working on your own terms

unpublished, april 2024 Level 1: There are rules, frameworks, physics that describe how the world work. The internet follows such rules. Social norms are a codification of such rules. Understanding the rules is key to breaking them. Level 2: Realizing consistency is the path to success. That it's

Return to Zero

unpublished, 2022 One of the most important lessons I learned as a barista was how to return to zero or "get back to base". From the outside, running a cafe or operating a business looks like a dreamy, creative endeavor. But the reality behind both bar and business

Barista Incentives

unpublished, 2023 Teaching my sister's dog how to do "paw" made me realize that animals only do things they need, not what they want. In coffee, there is no incentive for a barista to master their craft, and that's why you see so many

Customer Love

“Executive board, I had a great lunch meeting today with two executive directors at TOP 5 BANK. These are two independent leads that Ira discovered via their Linkedin campaign, and it turned out that they worked in the same group where ▮▮▮▮▮▮▮▮ is ▮▮▮▮▮▮▮▮ ’s boss. Key Takeaways: Ira's Linkedin

Using Sales Navigator for AE Pipeline Generation

Here's my favorite workflow to help AEs build pipeline: 1. Listen for specific keywords customers use in sales calls to describe what they work on (e.g. "verification", "documentation", "api product", "HTC") 2. Ask ChatGPT for a list of companies

Inviting Guests to Your Podcast

Come up with a shortlist of guests you'd like on your podcast and build a relationship. 1. Connect with note: "Hey, I saw you were an expert on this topic" 2. Leave a comment and then take them to the DMs. "Hey, great comment on

On YouTube

What I learned from creating YouTube videos in the last 2 weeks: Why YouTube: 1. I’ve been getting a lot of inbound from founders and CMOs who want to launch YouTube for B2B. 2. Everyone is listening to the same podcasts on how Mr. Beast grew his audience. 3.

Selling to devs

unpublished, 2022 I think non-technical salespeople selling products to developers are at a disadvantage. Salespeople who have never written code can't possibly empathize with the process of problem solving when developers are stuck with a difficult problem (or just an annoying problem). If you're a salesperson

What I won't do

unpublished 2024 People imagine content creation to be like making pottery. You're impressing an idea on an audience. The word "creator" implies omnipotence and control over what you're creating. But nobody tells you that being a creator is actually a bi-directional activity. Over time,

If I were to take a startup to market in 2024

If I were to take a startup to market today, here's how I'd do it: 1. Find a specific pain point and build a point solution. Differentiate the point solution from existing alternatives, including doing nothing. 2. Use SEO to capture customers actively searching for a