Stumbling out of the cave

An omelette of scrambled reflections — from pulling cortados to building profitable companies.

I'm trying to understand (or undo?) the internal conflict of being an authentic artist vs a pragmatic entrepreneur.

I'm trying to build long lasting business with partners and employees I like and to pour into those people and relationships through my work.

Most importantly, I am trying to be a real human. to see the world in abundance, and to live a life that wise Ira would consider full and well-lived.

If you found yourself here, Shapeshift helps experts who know things tell their story. We're always looking for the next Andrew Huberman to wash up on our shores.

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Editor's note (1/2025): This blog is a bit of a time capsule of who I was in 2022/2023. My goal is to update the script and fast forward the image to reflect more of who I am today.