B2B Barista

Sign in Subscribe

Latest — 31 May 2025

Empty wallets, full hearts

April 06, 2022 It’s the late nights returning to Penn Station from dinners at Cranes and L'Ardente by Amtrak (a Happy Meal bundle of things you cannot afford) and haggling with a taxi driver because you know he’s trying to rip you off, but you’re

More issues

Working on your own terms

unpublished, april 2024 Level 1: There are rules, frameworks, physics that describe how the world work. The internet follows such rules. Social norms are a codification of such rules. Understanding the rules is key to breaking them. Level 2: Realizing consistency is the path to success. That it's

Return to Zero

unpublished, 2022 One of the most important lessons I learned as a barista was how to return to zero or "get back to base". From the outside, running a cafe or operating a business looks like a dreamy, creative endeavor. But the reality behind both bar and business

Customer Love

“Executive board, I had a great lunch meeting today with two executive directors at TOP 5 BANK. These are two independent leads that Ira discovered via their Linkedin campaign, and it turned out that they worked in the same group where ▮▮▮▮▮▮▮▮ is ▮▮▮▮▮▮▮▮ ’s boss. Key Takeaways: Ira's Linkedin

Podcast Questions Bank

tl;dr – A lightweight way to kickoff your content flywheel is to interview partners, customers, and internal cofounders. The goal should be to create a promise on why the viewer should read/watch. And deliver on that promise with educational or entertaining content. Below is a list of podcast questions

Five Principles to Successful Content Marketing

Business Context Traditional distribution channels like television, PR, and radio have been on the decline for years. Since the COVID-19 lockdowns, the replacement of these channels to cordless distribution like YouTube, LinkedIn, and podcasts has only accelerated. It's not just younger generations. Buyers who have traditionally trusted large,

Surface Areas for Luck

I recently gave a talk to the team at Kashable on how to use LinkedIn to increase your luck. Below are the slides of my presentation and the stories of some people I was inspired by. * Sam Hinkie * Bill Gurley * Daniel & Luc This is a ghost outline of an

The Operator Influencer

In the old world, brands paid celebrities to promote their products. TV ads were mere rentals of famous people’s name, image, and likeness. Then in the 2000s, YouTube invented the influencer. Common folk became celebrities by creating content for long-tail, overlooked, "hobbyist" communities: * the doll-house niche * the

Late Nights & Peruvian Summers

Sometimes I feel like my brain is like pancake batter on a cold cast iron pan. The type of batter that takes forever to bubble because you decided you were craving pancakes at 2am, but were too impatient to heat up the pan, so you’re just standing in front

Sumatran Coffee, Murakami, and Silver Jews

This is an excerpt from Ira Coffee, a newsletter exploring coffee and creativity. Pour Over Spotlight Indonesia - Natural Ateng and Bor Bor Natural | Light Roast | Indonesia | Ateng (Catimor), Bor Bor (Timor Hybrid) Roasted by Regalia Coffee & Produced by Iwannitosa Putra Sumatran coffees are known for their peaty, earthy